Allstate: Talking Walls

70% of youth players drop out by the time they are 13-years-old, due to a lack of qualified coaches.

So, to promote Allstate’s mission to protect the future of the game of soccer, we turned to something kids all have in their vicinity and turned them into coaches. We called it Talking Walls. The world's first approach to community art that turned walls into coaches. Beautiful coaches. Designed to enhance communities and provide valuable instruction for future generations.

We developed the plan with in-house designers, creatives, Black Star coaches and U.S. Women's Team players - then brought it to life with a Chicago muralist known for bringing bold, beautiful designs to urban walls.