Allstate Good Sips

Around the holidays, roughly 40% of car accident fatalities are alcohol related. And because Allstate will go to great lengths to keep you protected we launched Good Sips - a series of holiday mocktails designed to give designated drivers tastier alternatives (drunk driving accidents increase between Thanksgiving and New Years). We tapped chef, restauranteur and host of Netflix’s “Cook At All Costs” Jordan Andino to help us create the delicious beverages (“The Safetini,” “Sober Sage,” and the “10&2”). Kits of Good Sips were then sent to media, influencer and Allstate followers on social. Joran even served them at his restaurant during the holidays. And before long we were toasting our drinks to celebrate all the media coverage we secured.