The Peanut Farmer’s Almanac

Launched the National Peanut Board on Twitter by trying to predict 365 days of pop cultural moments before they happened. Yes, the Peanut Vendor’s (voice behind handle) Social Almanac was a painstaking process that involved late nights, thousands of peanuts and exhausting photo shoots…and yes, it only got covered in Ad Age. But we learned a lot - like the importance of putting paid behind your work and how to have a shell of a good time while trying the impossible.

Worked with dozens of illustrators who sketched each board that incorporated some form of peanut (its shell, the nut, peanut butter). Then we flooded Twitter with our images and clever copy.