The first meal you eat after giving birth is one of the most anticipated meals in life. After nine months of restricted diets, moms crave it. So, we decided to make this most anticipated meal of a lifetime, a special one. So during peak baby birth month, Grubhub sponsored moms post-delivery meal for thousands of moms nationwide. Delivering to those who just delivered.

Special Delivery was one of Grubhub’s most successful campaigns to date. It broke through their cycle of mundane promotions, made an emotional connection to its customers and united moms under one insight. We connected with moms nationwide, building a brand bond for life. It garnered more than 800 media placements in strikingly new verticals for Grubhub and 675M impressions. It even earned its way onto Contagious’s “Campaign of the Week” and was selected for an in-depth piece on insight and strategy.